I have never been convinced that powders are super foods, or all those pills and vitamins people buy by the buckets. Truly you need to filter, know what to buy and don’t get sucked in.
When it comes to super foods, you’ll find so many brands selling what they call super foods, so what are they anyway? Even when you look up super foods on Wikipedia it says, “super food is a marketing term used to describe foods with supposed health benefits”.
I tend to agree, the super food craze is a bit of a scam. For example, since 1 July 2007, the marketing of products as “super foods” is prohibited in the European Union unless accompanied by a specific medical claim supported by credible scientific research. This is the right way to regulate foods, no science, no real truth. In Japan super foods cannot be in the form of a pill or capsule.
In reality, super foods cannot substitute for a generally healthy and balanced diet. Many followers, end up with one-sided diets that lead people into spending more money on foods that are not necessarily proven better.
My wife recently mentioned the controversy on kale, and I found this article interesting and scary: http://huntgatherlove.com/content/just-kale-me-how-your-kale-habit-slowly-destroying-your-health-and-world
“Kale is also rich in sulfur and compounds that convert to sulfur, which is the chemical that makes rotten eggs smell putrid. One metabolite of sulfur, S-methylcysteine sulphoxide, is known to cause “kale poisoning” – severe hemolytic anemia, a life-threatening breakdown of red blood cells, in livestock. Poor sulfur digestion is associated with many serious illinesses in humans, though whether it causes them or merely exacerbates them remains to be seen”.
In the end, eat right, know what you eat, and don’t over cook, or eat raw vegetables that you are unsure about, and if you are unsure, do your own research.
Think about it, a super food is like junk food, but just the opposite, and junk foods are well-defined by science and industry.
Watch out for good marketing and remember truffle aroma, and almost 99% of all truffle oils are chemically made.