….in fashion because the younger generation travels abroad and they do not accept the notion of a melon costing $50. In the past, you couldn’t dare touch fruit and vegetables in japan and nowadays, you can see women squeezing almost everything in sight.

I remember watching Tampopo and laughing as the client was trying to get hold of a quick squeeze, and the vendor was doing his best to keep a watchful eye to make sure it wouldn’t happen.

At the end of the day these fruits are meant to impress people, it’s like leaving a price tag on a gift, when people receive a melon they know it was baka-takai, which means stupidly expensive.