The idea of modernizing a traditional beverage is not new and has been bastardized by the likes of Starbucks. In fact, calling people “latte drinkers” has become a common political attack in Western cultures. In the United States, conservative political commentators have been known to call their opponents “latte-drinking liberal elites. In Canadian politics, latte drinking is used to portray people as out of touch intellectuals and the antithesis of the Tim Hortons coffee drinker that’s considered representative of an ordinary Canadian.

source: internet