Plastic Basket – video Isetan

Imagine that Japan is one if not the most expensive cities in the world. Now imagine that you can shop at Isetan, or any other premier shops for fruit and vegetables and its affordable.

That’s not to say, if you buy top end fruits, “gift fruits” you will run into the hundreds very quickly. But overall many of the products are priced to attract shoppers to visit the food-halls and shop there.

If you visit Toronto or New York, you are easily caught off guard by the incredible cost performance, or lack there of. Fruits are all rather sad looking, tasteless in the winter and grown everywhere.

In Japan you pay for what you get, fruits and vegetables that are immaculate and treated with the utmost respect and integrity: