Erewhon Standards /?/ California

In some cases when standards are improved things get better, but in other cases money interferes with the subtle touch of staying true to yourself. We have been Erewhon clients since the days of Truth Calkin and his disciples, who have since all departed. These days it’s a commercial wreck, driven for bottom-line, and a the new owners have compromised, rather distasteful, untrue and another super-food gimmick on sale.