I was offered a chance to taste the “BLACK NIKKA FREEZING HIGHBALL” a beer served at -2.2°C which they claim is smooth, sweet and long – it is. Now imagine that’s freezing without the freezing but its clear Japanese will do anything to market cold beer.

Both Asahi and Suntory are marketing the coldest beers on planet earth, and we know from our experience that beer served cold is very popular in Japan – cheers.