It isn’t hard to believe that air carriers are trying to still impress clients. With so many carriers maintaining a lean machine to offer competitive prices, they tend to either slash costs or attribute costs to clients by charging a premium. But some carriers are trying to impress clients and find a competitive edge through brand recognition and it isn’t all about low pricing. There are no real exceptions to the rule but some slice the cake in a different way and ice it. So how do they do it, where do they do it and when do they do it. They do it when they feel it is necessary so it certainly takes a group of people called an audience to appreciate it. The audience will only appreciate it when it