On the main street in Alba you will find the renovated shop of Ponzio. I cannot say I would go to Ponzio to buy truffles but at least stop by to see what he sells.  The son operates it with a truffle arrogance and fights with clients. It doesn’t make sense to charge six-thousand per kilo and watch shop owners huff and puff.

I was in the shop and he begins to shout at a client over truffles. It is hard to believe that just up the street you can find an amicable truffle shop named Ratti Elio at Emanuele, 18. This shop is very user-friendly and in my view the much better option.